Fast Fashion’s Bright Present and Cloudy Future

These are good times for Zara and its owner, Inditex. The chain is one of the lucky few outside the luxury space whose customers stayed loyal even as prices rose and Shein steamrolled other fast-fashion retailers. Zara is investing in more stores to meet surging post-pandemic demand for physical retail, and has room to grow in the US, where its brand is well known but not yet ubiquitous.

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