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This Week: Fashion’s Travel Retail Bet Pays Off

A post-pandemic surge in tourism has continued for another summer. But where travellers shop, and how much they spend, has changed.

Two tourists taking photos of each other — Japan is this year's big winner of the post-pandemic tourism boom, thanks in part to the weak yen. (Getty Images)

By

Brian Baskin

07 July 2024

BoF PROFESSIONAL

The post-pandemic travel boom is showing no sign of letting up. In the US, the Department of Transportation has reported a series of all-time highs for daily travellers passing through its airport security checkpoints, and July 4 saw Americans hit the road in record numbers. Chinese tourists also appear to be taking international trips in numbers that are starting to approach pre-Covid levels — outbound trips reached 89 percent of 2019′s total during Golden Week in May, according to

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About the author

Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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