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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion Can’t Count on Tourists to Come to the Rescue Again

Vacation destinations are gearing up for another huge year, including the return of Chinese travellers for the first time since the pandemic. But whether tourists will splurge on fashion like they did last year is less clear.
Passengers at Pudong International Airport in Shanghai.
Passengers at Pudong International Airport in Shanghai. (Getty Images)

When writing about seasonal trends, I often find it’s helpful to look at what was written the last time around. What struck me about the start of the peak travel season in 2022 was how everyone — brands, analysts, journalists —

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