Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Do Mass Brands Need Creative Directors?

This week, Uniqlo appointed Clare Waight Keller the creative director of its main line, while Stefano Pilati signed on for a collection with Inditex flagship Zara and Zac Posen staged a New York Fashion Week bash with Old Navy. The jury is still out on whether hiring designers from high-fashion will drive retail results.
Gap's Zac Posen and Uniqlo's Clare Waight Keller.
Gap's Zac Posen and Uniqlo's Clare Waight Keller. (Mario Sorrenti, Getty Images, Fast Retailing)

On Tuesday, Uniqlo named Givenchy and Chloé veteran Clare Waight Keller creative director of its main line, expanding a partnership that started with her “Uniqlo: C” sub-brand last year.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON