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Agenda-setting intelligence, analysis and advice for the global fashion community.

Could the Pandemic Make Retail Better?

The Covid-19 crisis has crushed fashion retailers, but the pressure could prove a catalyst for change that ultimately makes the sector stronger.
A Zara store in Paris, France | Source: Getty Images
By
  • Vikram Alexei Kansara

The coronavirus crisis has forced thousands of store closures and crushed consumer demand for non-essential fashion goods, damaging brands from H&M to Chanel. Some of the weakest players have already filed for bankruptcy and may not survive the storm. But the pressure has driven others to make long-overdue changes that could ultimately make them stronger.

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