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Amazon Fashion After Jeff Bezos

This week, Amazon founder Jeff Bezos said he would step down as chief executive, passing the baton to top lieutenant Andy Jassy. What does the internet giant’s new CEO mean for its fashion strategy?
Amazon founder Jeff Bezos said he would step down as chief executive of the internet giant and pass the baton to Andy Jassy. Getty Images.
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BoF PROFESSIONAL

This week, Amazon founder Jeff Bezos — whose mantra-like “Jeff-isms” on relentless invention, customer-centrism and long-term thinking anchored the company’s strategy — said he would step down as chief executive of the $1.7 trillion internet goliath after 27 years in the role, passing the baton to top lieutenant Andy Jassy, currently head of Amazon Web Services.

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About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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