Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
News & Analysis

This Week: Ready or Not, Here Comes President Donald Trump

TikTok, tariffs and immigration are among the issues that could see major action taken in the opening days of Trump’s second term.
A wide shot of the US Capitol building.
Donald Trump will be inaugurated for his second term on Jan. 20, 2025. (Getty)
By
BoF PROFESSIONAL

You’d be forgiven for thinking Donald Trump’s second term is already well underway. Breaking with precedent, Trump has spent the two-plus months since election day announcing policy plans and key appointments, and meeting with foreign leaders. With the caveat that Trump is nothing if not mercurial, this flurry of activity has given the fashion industry a clearer picture into what the coming months and years may have in store.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

In This Article
Topics
People
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.