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Post Roe v. Wade, How Do Fashion Brands Take Meaningful Action?

Fashion and beauty brands, quick to condemn the US Supreme Court’s ruling on abortion rights, now must determine how to enact comprehensive abortion-care policies for employees amid legal and ethical issues.
Nike, Dick’s Sporting Goods, Levi Strauss & Company and Patagonia are among the fashion purveyors that have pledged to reimburse employees who must travel out of state for legal abortions.
Nike, Dick’s Sporting Goods, Levi Strauss & Company and Patagonia are among the fashion purveyors that have pledged to reimburse employees who must travel out of state for legal abortions. (Shutterstock)

Following the US Supreme Court’s decision on June 24 to overturn Roe v. Wade, the 1973 ruling that guaranteed Americans the right to an abortion, fashion and beauty companies have been quick to condemn the decision. For an industry made up largely of women, the challenge now is to turn words into meaningful action.

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