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Should Brands Play Politics?

This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
By
  • Brian Baskin

In a way, the November 3rd US presidential election offered few surprises: America revealed itself to be divided almost exactly down the middle along deeply partisan lines. Former Vice President Joe Biden appears to have succeeded in securing the 270 electoral votes needed to prevail, but President Donald Trump, and the “America First” movement he stands for, will remain a major force in the country’s politics and culture no matter the outcome.

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