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Can Vogue Go Niche?

US Vogue’s new head of editorial content Chloe Malle wants to revamp the title to more squarely serve a core audience of fashion-lovers.
Chloe Malle named Head of Editorial Content for American Vogue.
Chloe Malle will become American Vogue’s first head of editorial content. (Instagram)

The first head of editorial content for American

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Further Reading

Anna Wintour Makes Room for New Editorial Leader at US Vogue

Wintour has begun the search for a new ‘head of editorial content’ to steer day-to-day operations at the American edition of Vogue. The longtime editor-in-chief will continue to oversee the title as global editorial director of Vogue as well as chief content officer at publisher Condé Nast.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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