Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

What if Fashion Went on Strike?

Workers in Hollywood and fashion share many of the same grievances, from compensation to the artificial intelligence threat. Could a labour reckoning be in the apparel industry’s future too?
Actors in the SAG-AFTRA union join the already striking WGA union on the picket line.
Actors in the SAG-AFTRA union join the already striking WGA union on the picket line. (Getty Images)

Strikes have brought Hollywood to a standstill for the first time in half a century, and UPS workers are threatening to take their ubiquitous brown delivery vans off the road starting Aug. 1.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.

The Long, Slow Death of Sponsored Content

While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON