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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Happens When Coachella Is Just Another Concert

The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers — and its status as one of fashion’s top marketing opportunities.
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers — and its status as one of fashion’s top marketing opportunities.
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers — and its status as one of fashion’s top marketing opportunities. (Getty Images)

Last month when Coachella tickets went on sale and did not immediately sell out, it touched off a bit of soul searching. The two-weekend music festival had, bit by bit and then all at once, built its identity as

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