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Agenda-setting intelligence, analysis and advice for the global fashion community.

Lessons From the Last Week of TikTok

Barring a last-minute miracle, a new generation of creators are about to learn firsthand the high cost of relying too heavily on one platform.
An IPhone displaying app icons, with the TikTok and Instagram app icons in focus in the centre of the image. Headphones lie to the left of the phone.
Barring a last-minute miracle, a new generation of creators are about to learn firsthand the high cost of relying too heavily on one platform. (Shutterstock)

Everyone from Joe Biden to Elon Musk is looking for a way to keep TikTok operational in the US beyond this Sunday, when under US law owner

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