Agenda-setting intelligence, analysis and advice for the global fashion community.
The US Open typically concludes right around the start of New York Fashion Week. And while the timing may be coincidental, there’s plenty connecting the two events. Elite tennis players are among the most sought-after endorsements for fashion brands. For the biggest stars, a mega-contract with a sports brand is table stakes, as is a brand ambassadorship with a luxury watchmaker. Naomi Osaka, whose first Grand Slam victory was at the 2018 US Open, has signed deals with a murderer’s row of luxury, sports and tech giants.
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