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Agenda-setting intelligence, analysis and advice for the global fashion community.

For American Eagle, Is the Attention Worth the Controversy?

A social media stir accusing the brand’s fall campaign featuring Sydney Sweeney of having “Nazi” undertones caused the retailer — for better or for worse — to regain social media mindshare.
American Eagle x Sydney Sweeney
When American Eagle dropped its denim campaign featuring Gen-Z it girl Sydney Sweeney in various states of undress last week, its stock jumped 18 percent. (American Eagle)

When American Eagle dropped its denim

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