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Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Prada’s Versace Bet Pay Off?

Prada is adding one of Italy’s most famous brands to its stable at an attractive price. But the group is also piling on complexity in a difficult luxury market.
Dua Lipa walks the runway at the Versace fashion show during Versace Spring / Summer 2022 show.
Dua Lipa walks the runway at the Versace fashion show during Versace Spring / Summer 2022 show. (Getty Images)

The centre just might hold after all: Despite a global rout in markets and escalating tensions between the US and key trading partners, particularly China,

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