Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Logo-Free Luxury Is Here to Stay

‘Quiet luxury’ may have waned on TikTok, but strong results at Zegna, Brunello Cucinelli and Loro Piana suggest demand for discreet propositions has staying power.
Zegna Autumn/Winter 2024.
Zegna Autumn/Winter 2024. (Spotlight/Launchmetrics.com)

This week, amid rising uncertainty in the luxury market, Ermenegildo Zegna reported 20 percent organic growth in the fourth quarter, beating estimates and pushing full-year revenues to €1.9 billion ($2.1 billion).

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON