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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Gucci Wanted a Change — And What’s Next

The market is still digesting Gucci’s move to part ways with Alessandro Michele. A slowdown at Kering’s flagship brand was complicating the company’s wider ambitions, but change comes with risk as well as potential reward.
Gucci creative director Alessandro Michele (L) attending the Met Gala with US actor Jared Leto.
Gucci creative director Alessandro Michele (L) attending the Met Gala with US actor Jared Leto. (Getty Images)

This week, Gucci announced it would part ways with its star designer Alessandro Michele, stunning many brand devotees and some fashion insiders.

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