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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Adidas X Gucci Means for Gucci — and Adidas

This week, everyone will be talking about the long-anticipated release of Adidas X Gucci merchandise, the Global Fashion Summit in Copenhagen and US inflation data.
A first look at the Gucci Adidas collab.
Items from the collaboration between Gucci and Adidas go on sale on June 7. (Gucci)

Gucci and Adidas have had months to build hype for the collection that goes on sale this week, from the

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