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Virtual Fashion for $8.99 Isn’t the Answer

This week, Meta began selling low-cost digital outfits by Balenciaga, Prada and Thom Browne, sparking a debate on how virtual fashion fits into the luxury business model.
Digital avatars wearing outfits by Balenciaga, Prada and Thom Browne. The outfits include a Balenciaga hoodie and jeans as well as a Thom Browne skirt suit.
This week, Meta began selling digital outfits from Balenciaga, Prada and Thom Browne for $8.99 each in its new Meta Avatars Store. (Meta)
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BoF PROFESSIONAL

Meta began selling digital outfits by Balenciaga, Prada and Thom Browne this week. The looks can be purchased for $8.99 a piece in the company’s new Meta Avatars Store and displayed on Facebook and Messenger, as well as Instagram Stories and DMs.

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About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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