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This Week: Gucci and Versace Soft Launch in Milan

Two of Italy’s most prominent brands are managing expectations for their designer debuts this week. Jil Sander and Bottega Veneta will also reveal aesthetic revamps.
Gucci Cruise 2026
Four major Italian brands, including Gucci, prepare to reveal refreshed aesthetics this week. (Gucci)
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This edition of The Week Ahead is brought to you by High Margin, a newsletter from chief luxury correspondent-at-large Robert Williams that will launch soon. Each week, Williams will bring together perspectives on creativity and commerce from fashion and watches to art, hospitality and more.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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