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This Week: Golden Goose Tests Investors’ Trend Forecasting Chops

The footwear brand is hoping for a $2 billion market capitalisation with its initial public offering, which means selling the market on distressed sneakers being more than a fad.
Cory Juneau skateboards at Golden Goose's floating bowl in Venice. The brand sees cultural moments as one way to keep its shoes on trend.
Cory Juneau skateboards at Golden Goose's floating bowl in Venice. The brand sees cultural moments as one way to keep its shoes on trend. (Golden Goose)

Investors are not the best at predicting fashion trends.

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