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This Week: Burberry Goes Back to Basics, Again

When times get tough, the British brand tends to lean more heavily on its heritage. A traditionalist makeover is expected to be announced alongside what are expected to be bleak earnings on Nov. 14.
A Burberry store in London
Under CEO Josh Schulman, Burberry is stocking stores with more merchandise at entry luxury price points. (Getty Images)

In late October, the Bernstein analyst Luca Solca published a research note with the subject line “Burberry: back to basics.” He made the case that the struggling British brand’s

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