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The Logic Behind LVMH’s Phoebe Philo Deal

LVMH’s bet on Phoebe Philo’s new label keeps the star designer in the group’s orbit and gives it a new opportunity to experiment with a digital-first business model.
Phoebe Philo. Getty Images.
Phoebe Philo. Getty Images.
By
BoF PROFESSIONAL

This week, news of Phoebe Philo’s return to fashion with her own label after a more than three-year hiatus thrilled the industry. But the chic minimalism she brought to former employer Celine — where she delivered a successful reboot for owners LVMH, growing annual revenue from €200 million to more than €700 million by the time she stepped down at the end of 2017 — has earned her a

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About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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