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The End of Blanding?

Burberry is the latest fashion house to adopt a serif typeface for its logo. Return to idiosyncratic heritage or just another form of blanding?
This week Burberry changed its logo to a serif font, following Ferragamo and Bottega Veneta.
This week Burberry changed its logo to a serif font, following Ferragamo and Bottega Veneta. (Courtesy)

Burberry is the latest fashion house to declare that serifs are back in style.

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