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Should Luxury Build Resale Into Its Business Model?

This week, Gucci launched a partnership with The RealReal, betting that the rewards of engaging with the second-hand market outweigh the risks.
A woman wears a red quilted Gucci bag in Paris | Source: Getty Images
By
BoF PROFESSIONAL

Resale is shaping up to be one of the big winners of the pandemic. Even as wider fashion sales slump significantly, the secondary market is exploding. According to a recent report by ThredUp, online second-hand sales of fashion goods are set to grow 69 percent between 2019 and 2021, as sellers clean out their closets for extra cash, and Covid-wary buyers avoid physical stores and seek bargains online.

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About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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