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Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?

Reactions to the brand’s move to appoint a non-designer as men’s creative director were mixed. But cultural strategies that stretch beyond fashion may be increasingly important to brands at Vuitton’s scale.

Pharrell Williams has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari. (Getty Images)

By

Robert Williams

17 February 2023

BoF PROFESSIONAL

It’s been 25 years since Marc Jacobs sent Louis Vuitton’s first-ever ready-to-wear look down the runway. The all-white, logo-free ensemble evoked the 150 year-old trunkmaker’s blank canvas in the fashion space, as well as recalling the toiles for draping and pattern cutting that were then filling the brand’s Pont Neuf headquarters for the first time.

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About the author

Robert Williams

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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