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LVMH’s Landmark Virgil Abloh Alliance, Explained

This week, LVMH bought a majority stake in the Off-White trademark from Virgil Abloh in a deal designed to tie the polymathic creative director to the group long-term.
Michael Burke and Virgil Abloh host dinner at Fondation Louis Vuitton in July 2021 in Paris. Getty Images.
Louis Vuitton chief executive Michael Burke and Virgil Abloh attend a Louis Vuitton Parfum dinner two weeks before LVMH announced its acquisition of the Off-White trademark. Getty Images.

There has been no shortage of palace intrigue at the world’s largest luxury company. Soon after

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