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Agenda-setting intelligence, analysis and advice for the global fashion community.

LVMH’s Billion Dollar Retail Bet

The luxury giant has spent 15 years and nearly $1 billion resurrecting Parisian department store La Samaritaine. Does it still make sense?
LVMH chief executive Bernard Arnault poses with his executive committee after the ceremony marking Paris' department store 'La Samaritaine' reopening after 16 years of closure. Getty Images.
LVMH chief Bernard Arnault poses with his executive committee following the reopening of Paris department store La Samaritaine after 16 years of closure. Getty Images.

LVMH’s newly reopened La Samaritaine department store in the heart of Paris is a spectacular luxury temple. It could not have launched at a worse time.

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