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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Inequality Problem

The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?
A Gucci store on Rodeo Drive after protests in Beverly Hills | Source: Getty Images

Following the death of George Floyd, yet another senseless killing of a black man at the hands of the police, anti-racism protests have swept across the United States. Chanel, Gucci and other luxury stores in wealthy neighbourhoods from New York’s Soho to Rodeo Drive in Beverly Hills have been attacked, not only as targets for opportunistic looters but as symbols of inequality. According to local media reports, alongside “Black Lives Matter” and “I Can’t Breathe,” another slogan has been chanted in the streets and graffitied on buildings: “Eat the Rich.”

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