Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Louis Vuitton’s CEO Answers Key Questions on Pharrell’s Debut

Pietro Beccari spoke to BoF editor-in-chief Imran Amed about why Vuitton decided to give the men’s creative directorship to a celebrity musician and not a traditional fashion designer; what Pharrell Williams actually does in the role; and how the CEO measured the success of Williams’ debut show.
Pharrell Williams at the Louis Vuitton Menswear Spring/Summer 2024 show during Paris Fashion Week.
Pharrell Williams at the Louis Vuitton Menswear Spring/Summer 2024 show during Paris Fashion Week. (Getty Images)

PARIS —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON