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Is the Future of Luxury E-Commerce Big or Small?

Soon after Farfetch stock surged on the back of its Alibaba mega-deal, mid-sized Mytheresa quietly submitted paperwork for a proposed IPO. Can niche players compete with the heft of online luxury leaders in a crowded market?
Khaite x Mytheresa Capsule collection
Mytheresa’s second capsule collection with Khaite. Mytheresa.

Mytheresa is going public. Or at least that seems to be its intention after its Netherlands-based parent company said this week that it had filed paperwork for a proposed initial public offering with the US Securities and Exchange Commission.

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