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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Burberry a Victim of Its Own Strategy?

After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
Burberry's Summer 2024 campaign, featuring Karen Elson.
Burberry's Summer 2024 campaign, featuring Karen Elson. (Burberry)

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