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How Ssense Became a Quiet Contender in Fashion’s E-Commerce Race

This week, the Canadian e-tailer announced investment from Sequoia Capital China at a valuation of more than $4 billion, signalling big ambitions to build on its success.
Ssense has built a valuable young consumer base thanks to its curated offering and strong editorial point of view. Ssense.
Ssense has built a valuable young consumer base thanks to its curated offering and strong editorial point of view. Ssense.
By
BoF PROFESSIONAL

In the battle to build a dominant position in fashion’s booming online luxury market, Ssense has flown somewhat under the radar. That changed this week, when the Montreal-based multi-brand e-tailer that pioneered the sale of luxury streetwear to millennials announced Sequoia Capital China had

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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