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Have We Hit Peak Red Carpet?

Luxury brands aren’t cutting back exactly, but the days of spending ever more of the budget on custom dresses and celebrity ambassador contracts may be coming to an end.

An actress on a red carpet — Actress Greta Lee attends the Golden Globes in custom Loewe. (Getty Images)

By

Brian Baskin

10 March 2024

BoF PROFESSIONAL

When the nominees and other assorted A-listers stride down the (thankfully, once again) red carpet at the Oscars on Sunday, many, if not most looks will be the product of careful negotiations between brands, agents, stylists and stars, with millions of dollars changing hands.

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About the author

Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

In This Article

Topics

Luxury

Tags

Celebrity

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