Agenda-setting intelligence, analysis and advice for the global fashion community.
Burberry and Gucci, which both show this week, have a lot to prove. Both labels have underperformed their peers for years and are betting on “brand elevation” strategies and designer resets to boost results. So far, they have provided case studies in how hard shifting consumer perception and pushing a brand upmarket can be, especially in a tough market where luxury demand has slowed.
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