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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion Week Can’t Be Just Another Online Video Festival

One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.
Jason Wu and model Jacquelyn Jablonski on a photoshoot in New York this week | Source: Gotham/GC Images
By
  • Imran Amed

Exactly what will happen during the upcoming series of fashion weeks finally came into sharper focus this week, after months of uncertainty brought on by the pandemic and the ensuing economic crisis. But even though the organising bodies of the “big four” fashion weeks in New York, London, Milan and Paris have all revealed their schedules, exact plans are still changing from one day to the next, as a significant spike in cases in the UK, France and Italy — and ongoing Covid-19 restrictions in New York state — have made clear the pandemic is far from over and governments are on high alert to prevent a second spike that could lead to further nationwide lockdowns.

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