Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Inside De Beers’ About-Face on Lab-Grown Diamonds

This week, the gemstone giant said it would stop making lab-grown diamonds for jewellery to focus on marketing the “unique attributes” of natural stones. Stakes are high after sales plummeted in 2023, and as owner Anglo-American explores a sale or spin-off.
This week, the gemstone giant De Beers said it would exit the fast-growing lab-grown diamond sector to focus on marketing the “unique attributes” of natural stones.
This week, the gemstone giant De Beers said it would stop producing lab-grown diamonds for jewellery to focus on marketing the “unique attributes” of natural stones. (Getty Images)

In 2018,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON