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Agenda-setting intelligence, analysis and advice for the global fashion community.

Does Kering’s US-Centric Strategy Still Make Sense?

Luxury brands have gone all-in on America, but the country’s post-pandemic boom may be on its last legs. That, plus what else to watch for this week.
Gucci and other Kering brands are opening more US stores as sales in the country boom.
Gucci and other Kering brands are opening more US stores as sales in the country boom. (Shutterstock)

The American consumer has helped luxury brands power through the pandemic, Putin’s invasion of Ukraine and other global crises. Even now, as the International Monetary Fund cuts its global growth forecast, China’s economy cools and Europe prepares for a winter without Russian gas, analysts are raising their outlook for the biggest labels. Last week, LVMH said sales raced ahead of expectations, thanks in large part to

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