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Agenda-setting intelligence, analysis and advice for the global fashion community.

Does Chanel’s Stance on E-Commerce Make Sense?

A difficult 2020 hasn’t shaken the brand’s decision to sell its core fashion and leather goods in-store only.
Chanel store, 31 Cambon street in the 1st quarter of Paris. Getty Images.
Chanel store, 31 rue Cambon in the 1st quarter of Paris. Getty Images. (Getty Images)

The pandemic hit fashion’s biggest luxury players hard. But it hit Chanel worst of all, according to figures released by the French luxury giant this week.

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