Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Balenciaga Joins Fashion’s Video Game Craze

This week, everyone will be talking about Balenciaga’s unique approach to debuting its new collection and holiday shipping snafus. Get your BoF Professional Cheat Sheet.
Louis Vuitton has collaborated with Riot Games' League of Legends to create branded virtual assets for the video game
Balenciaga's video game is the latest experiment in the medium for luxury brands. Earlier this year, Louis Vuitton collaborated with Riot Games' League of Legends to create branded virtual assets. Louis Vuitton.

THE CHEAT SHEET

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON