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At Louis Vuitton, a New CEO’s Mission

This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill.
Christian Dior CEO Pietro Beccari will succeed Michael Burke at the helm of the group’s flagship label Louis Vuitton.
Dior CEO Pietro Beccari will succeed Michael Burke at the helm of LVMH flagship label Louis Vuitton. (Getty Images)
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BoF PROFESSIONAL

This week, luxury giant LVMH reshuffled the leadership of its biggest brands. Christian Dior chief executive Pietro Beccari will succeed Michael Burke at the helm of the group’s flagship label Louis Vuitton. In turn, Delphine Arnault, Louis Vuitton’s EVP for product (and LVMH chairman Bernard Arnault’s oldest child) will leave the brand to become CEO of Dior.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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