Agenda-setting intelligence, analysis and advice for the global fashion community.
This marks the week that one of America's most successful fashion brands hits the shores of Europe, with the opening of the first European Abercrombie and Fitch flagship in London's Savile Row. The hype has been nonstop, with the media going crazy, London buses trumpeting the new store's appearance by draping themselves in images of perfectly proportioned models baring their torsos (and the preferred Abercrombie aesthetic) for all to see. According to reports, there will always be two models in swimwear in the store at all times.
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