Agenda-setting intelligence, analysis and advice for the global fashion community.
Diwali, the five-day festival of lights that begins Sunday, is India’s biggest holiday, but local retailers haven’t leveraged the religious and cultural event to the extent that Christmas has been commercialised in the West. And it doesn’t yet stack up to the big shopping frenzies in China and the US. Last year, an Indian retail trade group estimated spending across all categories around the holiday totalled $15 billion, which sounds like a lot until you consider that Alibaba alone recorded $85 billion in Singles Day sales via its platforms in 2021.
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