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Agenda-setting intelligence, analysis and advice for the global fashion community.

Should Brands Cancel Fashion Shows?

Omicron has thrown a wrench in Fashion Month, leaving brands to weigh their options for handling an increasingly familiar conundrum.
Fendi's Spring/Summer 2021 show during the Milan Fashion Week.
Fendi's Spring/Summer 2021 show during the Milan Fashion Week. (Getty Images.)

Once again, fashion month is here, with menswear and haute couture shows scheduled to kick off next week and continue throughout January. And, once again, the

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