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Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Win Paris Fashion Week

As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
A model walks the red carpet runway in Balenciaga's Spring/Summer 2022 collection.
A model walks the red carpet runway in Balenciaga's Spring/Summer 2022 collection. (German Larkin courtesy of Balenciaga)

After 18 months of mostly online runways, the latest cycle of European shows ended this week with a final day that included outings from tentpole brands Chanel and Louis Vuitton and

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