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What Happened to Rethinking the Fashion System?

For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.
Chanel Autumn/Winter 2020 show during Paris Fashion Week | Source: Getty Images
By
  • Vikram Alexei Kansara
BoF PROFESSIONAL

What happened to rethinking the fashion system? In the early days of Europe’s Covid-19 outbreak, fashion’s long-simmering debate on rebooting its traditional approach to showing, delivering and discounting collections began to heat up. But interest in the issue has waned.

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