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The Executive Briefing: Luxury’s Deepening Crisis; Dopamine Culture, Explained; Rise of the AI Agents

Luxury fashion’s woes keep piling up, and the effects of the attention economy bears much of the blame. Plus, brands prepare for an onslaught of AI shopping assistants and the fragrance boom rolls on. Read on for your concise breakdown of July’s key developments from executive editor Brian Baskin.
US President Donald Trump shakes hands with European Commission President Ursula von der Leyen after agreeing on a trade deal between the two economies.
The US and EU struck a trade deal setting tariffs of 15 percent on European imports. (BRENDAN SMIALOWSKI)

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