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Agenda-setting intelligence, analysis and advice for the global fashion community.

Which Start-Up Will Win the Race to Profitability?

Allbirds, Warby Parker, The RealReal and others have plenty to prove when they report earnings this week. That, plus what else to watch for.
Allbirds is expanding into wholesale to drum up more demand for its shoes.
Allbirds is expanding into wholesale to drum up more demand for its shoes. (Getty Images)

For many direct-to-consumer brands, e-commerce marketplaces and resale platforms, the path to profitability is less of a marathon and more of an Indiana Jones-style sprint to stay ahead of the giant boulder threatening to crush any stragglers. Most of the fashion and beauty start-ups that went public in the last few years are

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