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Warby Parker and Wall Street’s Verdict On DTC

Warby Parker’s stock market performance will test if investors buy into the direct-to-consumer playbook of prioritising growth over profit.
Warby Parker debuted on the New York Stock Exchange on Wednesday, Sept. 29, 2021.
Warby Parker debuted on the New York Stock Exchange on Wednesday, Sept. 29, 2021. (Warper Parker)

This week, Warby Parker shares began trading in what was probably the most anticipated of this year’s spate of fashion IPOs.

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